During this time he was appointed Chief Knowledge Officer of the NHS and received both a CBE and later a Knighthood for services to the NHS. He created charities to promote urban walking and a Center for Sustainable Healthcare based in Oxford.
He created the Center for Sustainable Healthcare and Better Value Healthcare and published a series of How To manuals, e.g. “How to Get Better Value Healthcare”.
His other mission, of fifty years, is how to help people live better and longer and how to deal with ageing. He published a book for people in their seventies called “Sod 70!”, another for the younger decade called “Sod60!” and a book on diet called “Sod It, Eat Well!”.
Based on his research and experience, he has developed a new paradigm to help people live better and longer, to compress mobility at the end of life and to reduce the incidence of dementia and vulnerability and, thus, reduce the need for social care. This builds on the new optimal ageing program in Oxford.